Merivale's Happy Hour

This projects called for an overarching identity for ongoing Happy Hour offerings at Merivale’s 20+ city and rural pubs. The scattered smiley motifs in versatile colourways are an effortless expression of the simple joys of an after-work bevy with mates.

Scope: Concept Development, Illustration, Animation, Print & Digital Collateral
Produced under the direction of Merivale
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