Cheers to the World Cup

Raise a glass to the Matildas! This campaign promotes live screenings of the FIFA Women's World Cup across multiple Merivale venues, with a secondary campaign phase offering 49% off drinks during the finals.

Scope: Concept Development, Illustration, Animation, Print & Digital Collateral
Produced under the direction of Merivale
The concept takes inspiration from iconic Art Deco sporting posters of the 20th century, with clean lines, dynamic compositions and vibrant colours. It nods to the Matildas with a classic green & gold palette, and through bold colours, strong lines and geometric composition, celebrates the dynamic nature of the game.
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